The Mental Digestive

The pearls of wisdom and fevered ramblings about brands, advertising and trends straight from the mouth of a Northern branding lovely, research evangelist, left-field strategist and fashionista extraordinaire...

Tuesday, 26 August 2008

For the latest blogging action...

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Visit my new blog on Brand Republic for the latest in planning blogging treats! http://community.brandrepublic.com/blogs/brandnew/default.as...
3 comments:
Wednesday, 4 June 2008

Can Account Planners be Communications Planners and vice versa?

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Campaign posed this interesting question the other week. The conclusion of the debate was generally that they can't and that that's...
Wednesday, 28 May 2008

Hetton Brands

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Ah! My home town of Hetton-le-Hole is a fantastical place! This is one of their many shops, which are all quite odd. I am still unclear as ...
3 comments:
Thursday, 15 May 2008

Campaign Comment Number 2!

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Wow! I've made it into print two weeks running! Awesome! I have the longest comment too! I am upping the stakes, I am going to get on t...

How do brands stand the test of time?

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I read this article the other day (http://www.brandchannel.com/start1.asp?fa_id=421) and found it super-interesting! It's clear that the...
Friday, 9 May 2008

The first Watfordian in Campaign!

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My Watford brethren and I, graduates from the hallowed Watford Advertising Course, had a bet going as to who could get in Campaign first. We...
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Who on Earth...?

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Louise
Branding enthusiast, artist, philosopher, musician, eBay starlet, fashionista and tenacious Northerner! I am a 23 year old account planner working at Heavenly Group Ltd - a full service branding agency in London. With opinions and ramblings abound, I have ambitions of crazed success as the Strategy Director of a sexy strategic branding hotshop, with some P&G lovelies on the books! So, Louise is finally here, bridging North and South through her fledgling career. In a blogging frenzy, she is here to seek out those all important consumer insights and fantastical tit-bits that make advertising, marketing and brand communications wonderous and great!
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