Ad Fever!

I am back, after a spell on holiday, and things are hotting up. Last week everyone's fevered attention was firmly on this Cadbury's spot by Fallon. Fantastic! The joy connection is really there, so it works for me from a strategy perspective, because it cracks me up. It's branded in a seamless sort of understated way, which I think is adequate for the piece. You know from the first frame that it is a Cadbury's ad, but you're in disbelief as to why. Got to love ads that get you thinking, especially as this one is few on the answers.

It's this tenuous nature that makes it stand out from the run-of-the-mill. Cadbury's in the past has stuck with stereotypes, like femininity, love and juvenile glee, but joy in this sense is something different. And I like different.

Whether stereotypes are better at selling chocolate, that may be, but this originality may be another stepping stone for consumers to the confectionary aisle. We'll have to wait and see...