Lick the Lid of Life

I saw TBWA\'s new Muller ad last night, oh man! As everyone knows, I am a yoghurt fanatic, or 'Yoghurt Starlet' as I have been affectionately known. Yoghurt is amazing, it's fresh, often fruity, it's good for you...it makes me really REALLY happy!

I am not a fan of TBWA\ as an agency (their grad scheme being akin to the X-Factor in brutality and all that!), but their work is fantastic! Their holistic all encompassing everyone unite for the goodness of life (lead a Muller life) sort of proposal for Muller is apt, lively and not at all twee. It's involving and engaging in turning yoghurt eating into more than just eating yoghurt. It really gets to the heart of what yoghurt can do for you and everyone around you as a life-affirming foodstuff. I am inclined to agree, as yoghurt really does make me feel good about everything! It's a positive lifestyle choice, it makes you a better person, it's for you, it's for your family, it's for everyone, it tastes good, it makes you happier......

I am a little gutted that I missed out on being part of the ad. Apparently they were recruiting people from 1 to 100, from all walks of life, to be part of it. I have the yoghurt passion, I want to be a dairy star too!! A career change on the cards there Louise? We'll see....