tag:blogger.com,1999:blog-89801589535363183682012-02-10T08:05:36.355ZThe pearls of wisdom and fevered ramblings about brands, advertising and trends straight from the mouth of a Northern branding lovely, research evangelist, left-field strategist and fashionista extraordinaire...Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.comBlogger591100tag:blogger.com,1999:blog-8980158953536318368.post-91144324267803352122008-08-26T15:41:00.001Z2008-08-26T15:42:48.748Z

Visit my new blog on Brand Republic for the latest in planning blogging treats!http://community.brandrepublic.com/blogs/brandnew/default.aspx

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-9918740678323136732008-06-04T10:22:00.005Z2008-07-22T08:29:39.861Z

Campaign posed this interesting question the other week. The conclusion of the debate was generally that they can't and that that's it, there are different skills and objectives involved in these very different jobs. That I took on board. Account Planning and Communications Planning, despite being planning roles of sorts, are different roles in the big wide marketing world. Account Planning

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-27919046855081787792008-05-28T07:33:00.004Z2008-06-04T10:20:52.976Z

Ah! My home town of Hetton-le-Hole is a fantastical place! This is one of their many shops, which are all quite odd. I am still unclear as to what the Bankrupt Store is all about! I think it's where people sell their old stuff, but as it's closed, who can say? Maybe they've gone bankrupt too! Some other delights of Hetton include Jonny Whack's - your sandwich the way you want it, Supafly Wills

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com3tag:blogger.com,1999:blog-8980158953536318368.post-89861669135310898672008-05-15T16:01:00.001Z2008-05-15T16:03:10.085Z

Wow! I've made it into print two weeks running! Awesome! I have the longest comment too! I am upping the stakes, I am going to get on the letters page next. Watch this space...

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-46972657693876403882008-05-15T10:32:00.003Z2008-05-15T16:26:27.632Z

I read this article the other day (http://www.brandchannel.com/start1.asp?fa_id=421) and found it super-interesting!It's clear that there must be some links between global brands that have been consistently successful for many years. The article pares these links down to innovation, diversity, leadership and resiliency.Innovation and diversity are the things that I would have expected - standing

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-70101959056279314032008-05-09T10:44:00.003Z2008-05-09T10:52:37.445Z

My Watford brethren and I, graduates from the hallowed Watford Advertising Course, had a bet going as to who could get in Campaign first. Well, it was me! I had a comment printed this week! I am proper pleased! I commented on whether ads are becoming more offensive - which I think they are. The culture has changed, so the bar has been raised. Opinions of what is offensive and what is not does

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-80744604953110242132008-04-30T08:20:00.002Z2008-04-30T08:32:59.152Z

A legendary brand, loved by kids and adults alike, consigned to the bin in 1998 for whatever reason - Global standardisation or something I think - is coming back!Is it for good though? I know there are consumer groups out there lobbying for all the old confectionery brands to come back. I'm sure that there are also people out there who refuse to buy Starburst until they change the name back.

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-14917779269591635602008-04-25T11:46:00.000Z2008-04-25T11:47:12.255Z

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-59292607462798093682008-04-23T09:59:00.002Z2008-04-23T10:09:38.550Z

I read an article in Campaign this week about whether the art of planning should be fast-tracked in the modern age, or whether we should think things to death. It was quite interesting, as many of the commentators were into this fast way of thinking.I think that there is a difference between speed and simplicity though. A simple strategy is going to work wonders over a complicated one, but if

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-78998141245920025422008-04-04T10:22:00.003Z2008-04-21T11:34:47.164Z

Switching on the telly on April 1st, I was greeted by Citroen's ad for the new C5. I was on the phone at the time and genuinely thought I had seen it wrong, 'Unmistakeably German'...you what? I thought that this must be some sort of April fool thing, but no. After asking a good friend of mine from Euro RSCG, it's a campaign they've plowed millions into. They've got a microsite and everything!

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-57889732706499717102008-03-06T09:04:00.004Z2008-03-06T09:28:08.262Z

I've recently been musing with a friend over this country's rail system. Should it be nationalised once again and the glory days resume? I have to say, I would prefer the consistency of one brand to cover all bases - all rail services and all tracks, lines and what not. There would be responsibility once again and maybe the government would see sense and give rail some money for a change!But

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com1tag:blogger.com,1999:blog-8980158953536318368.post-21325091007185149472008-02-25T11:09:00.003Z2008-02-25T11:36:22.285Z

I was waxing lyrical today about consumer control in reponse to this article: Customized Branding: Consumers Get Creative Control on Brandchannel.comhttp://www.brandchannel.com/features_effect.asp?pf_id=407"I agree that it is the experience that is open to customisation, however, it is the brand that is allowing this sort of interaction. With this ability for the brand / product experience to be

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-32570787825255436552008-02-14T10:50:00.002Z2008-02-14T11:01:47.796Z

Yes, the humble paperclip! They come in boxes of 100. If you're lucky, they're multi-coloured. But as of today, paperclips are at the vanguard of the budget fashion world! Paperclip bracelets, necklaces and anklets, fresh out of the office stationary cupboard, will soon be the latest must have fashion accessory. Fully customisable and adaptable (multi-coloured by day, classic silver by night

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-47118499289603174362008-02-14T09:56:00.003Z2008-02-14T10:38:37.335Z

Simon Andrews has recently written a blog post about that new Forrester research, which points towards a viable direction for the industry if brands are going to function in the most promising way they can in the media-rich, frantically fragmented world of today, which is only set to get more complicated.The key is about creating communities of interest. The internet today functions as an

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-58403364130262543702008-01-22T12:17:00.001Z2008-01-23T09:04:43.899Z

I saw the new launch ad for the new Fiat 500 last night, quite possibly during the break while I was watching Harry Hill's TV Burp! This car looks amazing and I know it's a tricky thing when an old car relaunches a modern model - it's got to be punchy and relevant. This has got clout! The Fiat Punto ad I commented on a few months ago tries to be like this, with old 'Italian Job' cliched spark,

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-72086422467825339042008-01-22T11:46:00.000Z2008-01-22T12:41:22.748Z

I watched Harry Hill's TV Burp last night. I didn't feel very well and it cheered me up. But I have to say, further to my previous post on loving sponsorship, I expected to see the Honey Monster in the idents for Harvest Chewee and he wasn't! Why not!?Harvest Chewee is a Honey Monster Foods product and as his website clearly suggests, he is the face of not just Sugar Puffs, but Honey Melts and

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-13450321685211324262008-01-17T14:41:00.001Z2008-01-18T15:41:36.299Z

Last night I embarked on a fevered trek to that free Radiohead gig at Rough Trade on Brick Lane. Of course I was 12 hours too late and didn't catch a thing, there was a wristband situation and lots of squishing and confusion! The ambience was spot on though and I went home feeling like I had achieved something, when I had actually stood in a street for an hour and a half! God bless

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-79263683742751757632008-01-15T09:01:00.001Z2008-01-15T09:34:34.037Z

For the past two days I've been addicted to Ny-Lon (the transatlantic romance), courtesy of the wonderful 4OD. However, these horrifically stereotyped, archaic and blase ads for Diet Coke, featuring that supposed 'hunk' have been popping up to annoy me and inhibit the joys of viewing.Luckily, it turns out that Diet Coke are ditching him and are rethinking their UK strategy to align the brand

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-38269991137135629712008-01-14T14:33:00.000Z2008-01-18T15:18:35.469Z

I've just found out that the irreverent cereal-loving beaut - the Honey Monster - is to sponsor Harry Hill's TV Burp!I have been doing a bit of research on sponsorship of late and find it a lucrative and worthwhile idea for companies to adopt or involve themselves in. Its cost-effectiveness, the ability to measure its effects and the campaignability of linking two brands provides a wealth of

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-81385966358708609882007-12-17T09:16:00.001Z2007-12-17T09:33:57.715Z

2007 - it's nearly over! Huzzah! And about time I started making some resolutions for 2008. I was out with an old friend on Saturday and I got thinking about the successes of 2007.The industry is still going through massive changes, social networking, widgets and applications all help to bolster the lucrative nature of the digital medium, pushing it into being the newest mass medium.

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com2tag:blogger.com,1999:blog-8980158953536318368.post-86339437134615209292007-12-13T14:20:00.001Z2007-12-13T14:25:40.886Z

Glad to see the turkeys this year AND that the televisual disaster that was those awful Nutrigrain horses - which I commented on with such fervour - are at number 3! Fantastic!

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-60021190683536900892007-12-06T10:47:00.001Z2008-01-15T09:36:20.243Z

I get the tube every day and every day I suffer these awful poster ads for Vicks First Defence. I admit, I am finding it difficult to vocalise my dislike, and don't fret, it's not because I don't believe in over-the-counter cold and flu remedies (I don't, but still...)To recap, the ads features a face made up of tube lines, 'cleverly' looking like nasal passages or whatever. This isn't clever.

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-91436226609462687192007-11-23T11:12:00.000Z2007-11-23T14:22:35.505Z

I was perusing this morning's Metro on the tube with my super-cool friend Jeff, when we uncovered O2's latest offers led venture into telephony greatness - O2 numbers. I'm keen on the offering, its flexible, simplistic and value-added, but what the hell is with the huge bunny?? I unfortunately didn't take the offending image with me, so I don't have a picture to post, but I just don't understand

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-88414331616127810042007-11-14T08:47:00.000Z2007-11-14T09:11:06.908Z

It's that time of year again! Huzzah! I am very VERY excited for this year's impending festivities and I have to say this year's retail giants are making it all the lovelier with their campaign extravagance.M&S's Christmas Belles, Boots' Here Come The Girls and Tesco's Spice Girls ads all put a very festive, very feminine slant on this holiday season. There's nothing wrong with a bit of retail

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-35327540485568422732007-10-21T16:23:00.000Z2007-10-21T16:34:15.140Z

Huzzah! Yes indeed, I am moving back to the South as I have a brand new job as an account planner at Heavenly - a super-awesome branding agency near the wonderous Camden. I am moving next Sunday... I am excited like a kitten, this opportunity is truly fantastical! Lots of goodbyes to say though and I don't like goodbyes. I will miss good old Hetton-le-Hole (my oddly named home town) and its

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-51080155368934379122007-10-08T10:21:00.000Z2007-10-21T16:35:34.818Z

Upon my daily perusal of Brand Republic, I stumbled across some Tia Maria activity and I've got a bit nostalgic. One of our first projects on my postgraduate diploma was a Tia Maria re-brand, which we presented at Vizeum. I think Tia Maria is a fantastic on-trade brand and this can be seen in it typically being a bar staple in around 80% of venues. I do think that as a brand it has suffered in

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-74163006769986404942007-10-03T08:51:00.000Z2007-10-03T09:31:19.500Z

Yes, some say advertising is all about 'bending the truth' a little, but with Rimmel jumping on the bandwagon, like countless other make-up and cosmetic brands with their blatant long-lash-lies, its just a sad state of affairs.JWT have got their hands slapped for this one, but they claim Kate Moss' eyelashes weren't fake, they were just enhanced in post-production. Still, it doesn't impart much

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-51790235459274937322007-09-24T13:44:00.001Z2007-09-24T14:12:46.996Z

Hello once again my fervent advertising lovelies. I have been thinking a lot about my long-term love - branding - today. It's funny how some businesses don't realise how investing in a brand can enrich the product or service they offer, tie it together with a sentiment, encourage its growth and reap genuine (monetary) rewards. And it's funny how consumers sometimes don't realise how important

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-887443961723764722007-09-10T09:24:00.001Z2007-09-10T09:24:11.366Z

I am back, after a spell on holiday, and things are hotting up. Last week everyone's fevered attention was firmly on this Cadbury's spot by Fallon. Fantastic! The joy connection is really there, so it works for me from a strategy perspective, because it cracks me up. It's branded in a seamless sort of understated way, which I think is adequate for the piece. You know from the first frame that it

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-22109076713647498832007-07-20T20:02:00.000Z2007-10-03T09:22:27.963Z

This ad has been around for ages now, I know... but it's finally truly done my head in that I must comment like a crazy woman! For those unaware of Vodafone's latest executional wonderment, I will recapitulate... there's a load of people waiting around in places where they can't really do much, like waiting at bus stops. Then some watch bits start a-falling, and happiness ensues!It's

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-51213466201593515232007-07-20T19:36:00.000Z2007-07-21T06:43:45.379Z

Huzzah! Just to let you all know (particularly my Watford brethren), I am employed at young Rufus as a marketing type lovely! Rufus are an advertising, marketing and design agency on Sunderland's Quayside. They're a company which on the up, expanding like kittens, with opinions, ideas and ambition aplenty!Please note, my blogging wonders: Anything written on this daft blog, may I remind you, is

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-84546826308736942532007-06-21T10:40:00.000Z2007-07-21T06:42:53.737Z

Last summer I was relaxing at home, painting my toenails, when I decided to put Big Brother on, just in the background. Needless to say, ten minutes later, I was no longer painting my nails, I was hooked!This year, I decided I must resist. It's not working out for me, it's creeping up on me. Especially with Durden's entrance. To be honest, when I flicked over the channels the other night (to try

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com4tag:blogger.com,1999:blog-8980158953536318368.post-3618140900883525582007-06-20T12:49:00.001Z2007-06-30T19:19:10.580Z

Ahh! Another load of crap permeates the beautiful broadcast medium of TV. I think Y&R are to blame for this one, I could be wrong. So, I hear you cry, what's so wrong with it? Here's a little run-down...1) The product benefit is 24 hour protection, which appears to be completely incongruous with the execution. It's just shoved half way through for good measure.2) Its highly feminine

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-54213023754221698842007-06-19T16:34:00.001Z2007-06-20T20:00:52.652Z

Leo Burnett, how could you? I saw the latest ad in this diabolical campaign last night and was not only perplexed as to how they can keep making these strategically, but I was also incredibly offended.I may be putting myself in a risky place here, but I really think this newest ad is elitist and it bothers me. I would put serious money on me having been turned away from a job or two in this

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-26220070493945923762007-06-19T15:56:00.000Z2007-06-20T15:40:51.302Z

Lately, a lot of ads I have seen are truly horrific. This one has been bugging me for three weeks now. It's an MPU and its been sitting on Hotmail when you log in for at least 3 weeks. It's appalling! It is about as targeted as carpet bombing, though, as I am not a bloke I don't know if it comes up when they log in. Even so, if its women-only, its getting everyone from bald old ladies in

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-62822939922780681562007-06-13T13:49:00.000Z2007-06-13T14:20:22.684Z

I absolutely can't stand this Fiat Grande Punto ad and I can't wait for the ASA to rap the knuckles of these blighters! Who made this? Krow, Leo Burnett? Whoever it was, dear oh dear!Not that I am an expert in car advertising, but I have worked on a pitch-esque type thing on a car brand. Differentiating advertising is very important in this field. All cars get you from A to B, so what? You need

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-20807100659270589312007-06-13T13:23:00.000Z2007-06-13T14:22:05.460Z

Volcano George has a blog! Awesome! Tis a shame it has not created shelf-space in my mind for Volvic yet, I am a tap water kind of lady. Still, you never know, tap water does lack volcanicity doesn't it?

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-79219888435451429592007-06-07T10:57:00.001Z2007-06-07T11:27:02.131Z

So, this has been bandied around for days now and people are going proper mental, so what do I think of it all? I have to say, I agree with someone for once, infact everyone...this logo is crap!It is crap for many reasons, here are a few...1) Pink and yellow are garish and the animated version is actually frightening. It looks like a shell-suit logo of glorious 80's descent. 2) The shapes are

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-44424128494930597182007-06-06T08:54:00.000Z2007-06-06T15:10:14.112Z

I have gone a bit youth marketing crazy of late. I get fascinated about anything that's more dynamic than something else and I want to know why, but it does seem that youth marketing is the most dynamic aspect of the communications and brand strategy biz. With new media's spiralling grasp on our environment, it seems that the youth of today are almost permanently wirelessly connected to new

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-79591848170307604442007-05-31T12:26:00.000Z2007-06-01T13:18:24.917Z

On my way back from the fantastical Zoot Woman gig last night, I picked up thelondonpaper and to my awe, discovered I was on the front cover! Huzzah! It was that shoot I went to with Myagency as an extra and there I am emblazoned on the cover of the paper like a true advertising lovely! I tried to circle my face in red for you to see, tis all a bit blurred really and doesn't look loads like me,

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com4tag:blogger.com,1999:blog-8980158953536318368.post-58512168778276936882007-05-26T08:45:00.000Z2007-05-30T10:39:42.731Z

My course has finished! Huzzah! So yesterday, I spent the day running around London, seeing various agency folks. I do like a bit of advertising on the London Underground, I always find myself staring at everything to work out why its there and how it works. Although, yesterday I walked past tons of posters in one tunnel in a station, all of which advertised the same brand and were part of the

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-23110365797439821342007-05-18T14:37:00.001Z2007-05-18T17:48:02.077Z

We got our free paper last night. I can't say that I read it with any passion, ok, so maybe I don't even 'read' it at all, but when I saw this last night I went a bit bananas. 'Oh god, I live in a town full of crims' I thought and grabbed it off the floor (I never grab the paper with any passion either!) Anyway, my criminal thoughts were placated when I actually looked at it and discovered this

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-43802287927269962402007-05-16T07:58:00.000Z2007-05-18T17:49:42.953Z

Yesterday was rubbish. Today was rubbish. I get up when I want, except on Wednesdays when I get rudely awakened by the dustman.

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-9295566172874357522007-05-04T10:44:00.001Z2007-05-18T17:49:18.737Z

I saw TBWA\'s new Muller ad last night, oh man! As everyone knows, I am a yoghurt fanatic, or 'Yoghurt Starlet' as I have been affectionately known. Yoghurt is amazing, it's fresh, often fruity, it's good for you...it makes me really REALLY happy!I am not a fan of TBWA\ as an agency (their grad scheme being akin to the X-Factor in brutality and all that!), but their work is fantastic! Their

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-23744577082347396922007-05-03T12:57:00.000Z2007-05-03T14:11:46.514Z

I noticed this article on my online perusal today. Claire Beale is giving experiential branding a bit of a big up. Whilst reading it, I couldn't help thinking of Mansun's clever idea to promote their single 'Taxloss', back in the late 90's. Mansun are one of my favourite bands, they are just fantastic and instead of using the money sensibly to make a typical music video, they defied record execs

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-20975393832714525322007-04-30T12:23:00.000Z2007-04-30T12:45:02.878Z

I had such a good weekend this weekend, it was amazing! Like other advertising types I really did understand the phrase 'living for the weekend'. Boats, beers, togas it was all good....until real life slapped me in the face this fine Monday morning.I got an email from Beattie McGuinness Bungay this morning as they gladly said the usual schpiel 'It was a really tough decision, but unfortunately we

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-18212382220861148782007-04-26T10:10:00.000Z2007-05-03T14:08:19.525Z

I was asked recently what worried me about the new PG Tips campaign. Ownability is an issue for clients, especially if, like PG Tips, you use another brand's icon in your campaign.When building brands, particularly on the fantastical medium of broadcast TV, it is often a case of creating icons or fantastical little characters to create a point of reference for brand and consumer. To build an

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-23396152141797076322007-04-24T09:09:00.000Z2007-04-24T16:03:12.180Z

I stumbled across this article today, entitled 'Why don't we make good ads anymore?', which I found to be very intriguing! What a debate indeed! I have never met Frank Lowe, he sounds a bit frightening really, in a stressed out sort of way. He reminds me of me at 17, when people used to say 'It's really not as bad as it seems, Louise,' on a daily basis.I can't say I agree with him. Good ideas

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-63461485874045928732007-04-20T14:55:00.000Z2007-04-23T13:35:20.003Z

Blogging and planning are completely different, we're under no illusions there. It's like philosophy. When I was doing my degree, our seminars weren't philosophy at all, like blogging isn't planning. They were a combination of arguing, throwing half-arsed ideas around, falling asleep maybe and general confusion. The real philosophy was what we were supposed to come up with after the shouting and

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-51849818137733230982007-04-19T09:41:00.000Z2007-04-21T14:46:03.964Z

I recently spoke to Glyn Britton from Albion (me and Glyn go way back....well, the Villandry in February!) and asked him for some opinions on the future of account planning and the industry in general for my last assignment for my course, which is arguably a blank canvas, so I am going to colour it in in my beautiful Northern pondery way!I thought this comment was the most interesting, I asked

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-74870158152912488212007-04-19T09:29:00.000Z2007-04-19T09:40:46.558Z

On a more personal note, I am on placement at Myagency this week and went on my first shoot last night. I think I was probably the crappest extra in the world really, too much laughing and being generally unconvincing! Anyway, I am quite excited about the campaign coming out, with me in my coral cardigan and massive colourful skirt, I can't believe they didn't make me get changed! I have been

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-46850620885284794722007-04-18T08:15:00.000Z2007-04-22T13:36:57.727Z

I have been looking at charities recently and the communications strategies that they propose in order to ultimately find lifetime fundraisers. My most recent consideration has been Marie Curie Cancer Care. Their failings are obvious, both in strategic rigour and media planning. In a nutshell, they say that they are 'Devoted to Life', which is odd as they are a death charity. They also have a

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-76229323443998611132007-04-17T09:37:00.000Z2007-04-30T12:42:41.991Z

Tis my 22nd birthday today, huzzah! Yet the job hunt continues! My tenacity (and my CV) has so far got me a trillion interviews (possibly around 20, let's be honest now Louise!) and thus far I have secured placements at Grey London (they're officially 'bringing sexy back' on Floor 1), MyAgency, Farm, McCann Erickson and Devilfish, surely I am on the cusp of something permanent, somewhere! Reading

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-3592673951987847782007-04-16T12:17:00.000Z2007-04-16T19:34:43.074Z

After having a conversation with a planner last week and him saying 'Planning is dying', I began getting that same old feeling, not another 'Adapt or die' situation! When people were saying 'The 30-second TV ad is dead', if innovations and technology really posed a situation that was serious enough to warrant that statement, were 30-second TV gems really going to be consigned to the history books

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com2tag:blogger.com,1999:blog-8980158953536318368.post-85621639979686976222007-04-15T10:34:00.000Z2007-04-15T11:04:08.609Z

I was recently asked 'Who sets trends nowadays?' which immediately got me thinking 'Who? are you being serious!?' I laughed and laughed.In a way, trends are simply recycled, particularly in fashion and music, because inherent in those categories is a universal element, with the force to reoccur. However, trends in technology, lifestyles and behaviours are arguably more future-focussed. They are

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-8802158710577323592007-04-13T13:11:00.000Z2007-04-19T10:29:21.337Z

I've been sweating broken remote controls over this! It's nearly upon us, the wonderous Joost! After my less than fantastical experiences with 4OD, I am getting crazily excited about this offering. New technology, a better service and very cool marketing all rolled into one. Joost are the kind of folks to keep it all under wraps, build that frighteningly genius anticipation and then pounce. Joost

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-30441975951970582302007-04-12T16:47:00.000Z2007-04-13T20:09:24.233Z

After reading Louis Halpern's post Humanity Raises Its’ Game March 13th, 2007, I had to agree that there needs to be an altogether human approach to effective advertising these days and this really needs to carry on into the future. Consumers are interested in what is interesting and what is on their agendas today are genuine issues and concerns. Brands can't simply bypass these in promoting

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-66810682132867800152007-04-12T13:24:00.000Z2007-04-18T09:45:16.747Z

I know the PG Tips hype was 'so last month' and everything, possibly many moons ago infact, but I do love a bit of brand-building! Mother's latest offerings for PG Tips really highlights how important consumer memory is to brand building and communications in general. Consumers want to be in control and work things out for themselves and this offering really let them be the judge and jury, very

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0tag:blogger.com,1999:blog-8980158953536318368.post-30434104444896175212007-04-12T12:13:00.000Z2007-04-15T11:04:52.571Z

Welcome ad-fans! As this is my first post, excuse the incoherence, I am sure that after a while, this will pass. After casually reading about transmedia planning, it all seems a bit dis-coordinated and saying a lot for consumer behaviour and mentality and its role in communications exercises, which obviously must be fully understood before anything is undertaken, but I think that there's

Louisehttp://www.blogger.com/profile/07130724012616061802noreply@blogger.com0